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NBC chimes : ウィキペディア英語版
NBC chimes
The NBC chimes, named for the radio and television network on which they have been used, consists of a succession of three distinct pitches: G3, E4 and C4 (middle C), sounded in that order, creating an arpeggiated C-major chord in the second inversion, within about two seconds time, and reverberating for another two or three seconds. The intervals of this progression are up a major sixth from G3 to E4 and down a major third from E4 to C4. The chimes were the first ever audio trademark to be accepted by the United States Patent and Trademark Office. Contrary to widespread belief, the "G-E-C" sequence is not a reference to the General Electric Company, which did not acquire NBC until 1986; however, GE's radio station WGY in Schenectady, New York, was an early affiliate of the NBC Red Network, and GE was an early shareholder in RCA, which founded NBC by creating it as a subsidiary.
The chimes were originally used as a cue for radio stations across the network to begin broadcasting their station identifications or local feeds. After their use as a formal network communications signal ended around the 1970s as the result of automation, the chimes has been used ever since as an audio logo or signature for NBC.
==An elegant solution: the station break==
The chimes were originally conceived to help solve a problem inherent in early network radio broadcasting: the vast majority of which was live, rather than pre-recorded. At the top of each hour, any individual broadcaster (on radio, television or other broadcast band) must identify itself by their callsign and the name of the community where its broadcast license has been issued, in compliance with Federal Communications Commission (FCC) regulations. For example: "This is WHYY, Philadelphia." Therefore it might seem efficient for a small radio network (three to seven stations, for instance) to accomplish this chore by having a single announcer "on the network," whose voice is transmitted to all the local stations, read the short list of local callsigns and corresponding communities for about ten seconds each hour, during an extended broadcast period. However, this practice becomes quite inefficient as a network grows, consuming valuable commercial airtime.〔(【引用サイトリンク】url=http://www.imonthe.net/66wnbc/network.htm )〕 Hence it was determined in early big-network radio days that this job, among others, had to be done locally, on a predetermined cue from the network itself.
The simplest way to accomplish this is with a spoken announcement (sometimes called an outcue), and its special format has a familiar ring. For instance: "We pause now for ten seconds for station identification: this is the NBC Television Network". This phrasing alerts a local announcer to put him/herself on the air and formally identify the local station. The NBC morning television program ''Today'' uses a special spoken outcue for station breaks: "This is ''Today'' on NBC." Indeed, as a public relations technique, this task is often offered to a member of the live audience assembled in Rockefeller Plaza outside the ''Today'' studio. For the network pioneers at NBC in the late 1920s, a more simple, elegant and consistent solution than an announcer's voice, with its individual distinctiveness, was sought.
It was decided by a three-person committee (consisting of NBC chief engineer Oscar B. Hanson, a former engineer of AT&T; Ernest LaPrade, an NBC orchestra leader; and NBC announcer Phillips Carlin) that the simplest way to do this would be to create a musical cue which would sound to signal the end of programs. Essentially, NBC wished to brand itself in sound, a sound that any listener would immediately recognize.
==History==
The chimes came to their familiar configuration and sound after several years of on-air development. They were first broadcast over NBC's Red and Blue networks on November 29, 1929. However, there are disagreements about the original source of the idea. One story is that they came from WSB in Atlanta, Georgia, which allegedly used it for its own purposes until one day someone at NBC's headquarters in New York City heard the WSB version of the notes during a networked broadcast of a Georgia Tech college football game and asked permission to use it on the national network.
The company tested the chimes during 1927 and 1928, when it experimented with several possible combinations of notes. The first sequence consisted of the seven notes G-C-G-E-G-C-E. However, since the original NBC chime was an actual set of four-note chimes made by the J.C. Deagan Company, which the announcer would play 30 seconds before the end of every half-hour to signal the end of a program, it was left to the announcers to play this trademark sequence without error, which was unavoidable with such a lengthy cue. The chime sequence was shortened to G-C-G-E and then, on November 29, 1929, the cue was shortened for the final time, and the three well-known notes G-E-C were heard on NBC radio for the first time.
Despite the relative simplicity and efficiency of the new, shorter chime sequence, problems still existed in other musical aspects of the sequence, such as the tempo, rhythm, and volume at which it was played, as well as the musical tone of the set chimes. Therefore, the NBC chimes were mechanized in 1932 with a unit that could play the sequence perfectly and consistently. Richard H. Ranger, a former Radio Corporation of America (RCA) engineer who also invented an early form of the modern fax machine, invented the NBC chime machine.
NBC had several of these chime machines made which they set up at major network locations across the country, including Los Angeles, New York City, Chicago and San Francisco (which actually had two machines, a main one and a backup). It is estimated that no more than a dozen of these machines were ever made, and even fewer are currently in existence.
The technical purpose of the mechanical chimes was to send a low-level audio signal of constant amplitude that would be heard by the various switching stations manned by NBC and AT&T engineers, but not disturb the listening audience. This would serve as the system cue for switching the myriad local stations between the NBC Red Network and NBC Blue Network feeds as scheduled, as well as signalling the pause for local station identification immediately thereafter. In essence, it was the audio equivalent of a traffic signal. Because of fears of offending commercial sponsors by cutting their live network programs off mid-sentence, the mechanized chimes were always rung by an announcer pushing a button in conjunction with the program's conclusion; they were never set to an automatic timer, although heavy discussions on the subject were held between the Engineering and Programming departments throughout the 1930s and 1940s.
Registration was granted to make the chimes a registered service mark by the U.S. Patent and Trademark Office on April 4, 1950; the registration number was 0523616, serial number 71541873. This registration expired on November 3, 1992, as NBC Radio effectively ceased operating as an independent programming service (having become merely a content subsidiary of Westwood One). However a separate service mark registration was made in 1971 for use as identification of its television broadcasting services (serial 72349496, registration 0916522). While this registration is still active, the chime was heard for the final time on the NBC television network in 1976, the 50-year anniversary of the chime; the chime is now used only for various lesser purposes on the network.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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